Nakamura Tokichi - Fuji no Shiro 30g

Nakamura Tokichi – Fuji no Shiro Matcha

30g Ceremonial-Grade Japanese Matcha Powder

Fuji-no-Shiro (藤の白), meaning “White of the Wisteria”, is a graceful ceremonial-grade matcha from Nakamura Tōkichi, one of Uji’s most historic tea houses established in 1854. With its bright freshness and gentle balance, this blend captures the elegance of wisteria in bloom—refined, delicate, and inviting.

Taste & Character

Fuji-no-Shiro offers a smooth umami balanced by natural sweetness. Fresh green notes mingle with a hint of nutty warmth, creating a refreshing and approachable flavour. Its clean finish makes it especially suited for usucha (thin tea), offering a refined yet accessible experience.

Aroma

Light and uplifting, the aroma carries grassy brightness with a subtle floral undertone, reminiscent of spring blossoms. Once whisked, it develops into a soft, calming fragrance that enhances its gentle character.

Texture & Finish

Stone-milled to ceremonial fineness, Fuji-no-Shiro whisks into a smooth, pale-green froth. On the palate, it is silky and light, leaving behind a clean, velvety finish that refreshes without heaviness.

Best Enjoyed For

• Usucha (thin tea) in daily tea practice
• A graceful introduction to ceremonial matcha
• Pairing with light wagashi and seasonal sweets
• Tea drinkers who enjoy balance and refinement

Origin

Uji, Kyoto Prefecture – Japan’s most renowned tea region, producing matcha of exceptional quality for over 800 years.

Brand Story

Founded in 1854, Nakamura Tōkichi Honten is one of Uji’s most beloved tea houses, blending heritage with innovation in Japanese tea. Known for its finely balanced matcha and dedication to quality, the brand has become a symbol of refinement in Kyoto’s tea culture. Fuji-no-Shiro reflects this legacy—graceful, elegant, and timeless, like the wisteria it is named after.