Gion Tsujiri - Ume no Shiro Matcha 40g

Gion Tsujiri – Ume no Shiro Matcha

40g Ceremonial-Grade Japanese Matcha Powder

Ume no Shiro (梅の白), meaning “Plum’s White”, is a graceful ceremonial matcha from Gion Tsujiri, a tea house established in Kyoto’s Gion district in 1860. Celebrated for its clarity and elegance, this matcha offers a refined drinking experience—balancing light sweetness with subtle depth, making it perfect for both formal tea gatherings and mindful daily enjoyment.

Taste & Character

Delicate yet expressive, Ume no Shiro presents a soft umami with a gentle, rounded sweetness. Its flavour recalls young spring greens with a whisper of nutty warmth, finishing with a clean and refreshing aftertaste. Balanced and approachable, it is especially rewarding as usucha (thin tea).

Aroma

Bright and uplifting, the aroma carries fresh green notes with a subtle floral undertone reminiscent of early plum blossoms. Once whisked, it develops into a calm, inviting fragrance that lingers softly.

Texture & Finish

Stone-milled to ceremonial fineness, Ume no Shiro whisks into a smooth, luminous green froth. On the palate, it glides silkily with a light body, leaving a soft, velvety finish that enhances its gentle character.

Best Enjoyed For

• Usucha (thin tea) in daily rituals or gatherings
• A graceful introduction to premium Kyoto matcha
• Pairing with wagashi inspired by seasonal blossoms
• Tea drinkers who appreciate balance and refinement

Origin

Uji, Kyoto Prefecture – Japan’s most historic tea-growing region, renowned for producing some of the world’s finest ceremonial matcha for over 800 years.

Brand Story

Founded in 1860 in Kyoto’s historic Gion district, Gion Tsujiri is a legendary tea house devoted to preserving the artistry of Uji tea. With a legacy spanning over 160 years, the brand is celebrated for its uncompromising quality and deep connection to Kyoto’s tea culture. Ume no Shiro reflects this heritage—delicate, elegant, and timeless, like the plum blossom from which it takes its name.