Fukujuen - Seijin no Shiro 20g

Fukujuen – Seijin no Shiro Matcha

20g Ceremonial-Grade Japanese Matcha Powder

Seijin no Shiro (青仁の白), meaning “Blue Benevolence White”, is a refined ceremonial-grade matcha from Fukujuen, a Kyoto tea house with over 220 years of history. With its clean, bright character and graceful balance, it offers a refreshing interpretation of Uji matcha—perfect for both everyday tea rituals and moments of calm reflection.

Taste & Character

Seijin no Shiro opens with a smooth, light umami, gently balanced by natural sweetness. Subtle notes of young spring greens and mild nuttiness create a refreshing flavour that lingers with a crisp, clean finish. Its approachable character makes it well-suited for both newcomers to matcha and experienced tea drinkers seeking elegance in simplicity.

Aroma

Fresh and uplifting, the aroma carries grassy brightness with a hint of floral sweetness. Once whisked, it softens into a delicate fragrance reminiscent of a quiet Kyoto garden in early spring.

Texture & Finish

Stone-milled to ceremonial fineness, Seijin no Shiro whisks into a pale, luminous froth. On the palate, it is smooth and silky, leaving a light, refreshing finish that cleanses and awakens the senses without heaviness.

Best Enjoyed For

• Usucha (thin tea) in daily rituals
• A gentle introduction to premium Uji matcha
• Pairing with light wagashi or simple tea sweets
• Mindful tea breaks or quiet study moments

Origin

Uji, Kyoto Prefecture – a historic tea region renowned for producing Japan’s finest matcha for over 800 years.

Brand Story

Founded in 1790, Fukujuen is one of Japan’s most celebrated tea houses, dedicated to the craft of Uji tea. With over two centuries of tradition, the brand is revered for its commitment to quality and innovation in Japanese tea culture. Aoni no Shiro reflects this legacy—fresh, balanced, and elegantly simple.